Privacy Policy

MichanDirect Privacy Policy

Last updated: December 9, 2025

This Privacy Policy describes how MichanDirect (referred to as "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our store (the "Services"), or otherwise communicate with us. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Our Relationship with Shopify

Our store is powered by Shopify Inc. ("Shopify"). Shopify provides us with the e-commerce platform that allows us to provide the Services to you.

  • MichanDirect (Data Controller): We are the data controller for the personal information we collect through our store. We decide how and why your information is processed for our store's purposes (like fulfilling your order).
  • Shopify (Data Processor): When you use our store, Shopify processes your information on our behalf as our data processor.
  • Shopify (Independent Data Controller): Shopify also collects and uses your data for its own purposes, such as to improve its platform or for its "Shopify Audiences" feature. In these cases, Shopify is an independent data controller.

For more information on how Shopify handles your personal information, please review the Shopify Consumer Privacy Policy.

1. What Personal Information We Collect

The information we collect depends on how you interact with our Services.

Information You Provide Directly

  • Contact Details: Your name, billing address, shipping address, phone number, and email address.
  • Account Information: Your username, password, and security questions.
  • Payment Information: Credit card, debit card, or other payment details (typically processed securely by our payment provider).
  • Transaction Information: Details about the items you view, add to your cart, purchase, return, or exchange.
  • Communications: Any information you include when you contact us for customer support.

Information We Collect Automatically

  • Usage Information: Information about how you access and navigate our Services, including when you interact with our site, what you click on, and items you view.
  • Device Information: Information about your device, such as your IP address, browser type, network connection, and other unique identifiers. This information is often collected using cookies, pixels, and similar technologies.

2. How and Why We Use Your Information

We use your personal information for the following purposes:

  • To Provide Our Services: To process your payments, fulfill your orders, arrange for shipping, manage returns, and maintain your account.
  • For Marketing and Advertising: To send you promotional communications by email, text, or mail. We may also show you online advertisements on other websites based on your activity on our store.
  • For Security and Fraud Prevention: To detect and prevent fraudulent, illegal, or malicious activity and to secure our Services.
  • To Communicate With You: To provide customer support and respond to your inquiries.
  • For Legal and Business Compliance: To comply with legal obligations, respond to valid legal requests (like subpoenas), and enforce our Terms of Service.

3. How We Share Your Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify: As our platform provider, as described above.
  • With Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processors, shipping/fulfillment partners, and IT/cloud storage providers.
  • With Marketing and Advertising Partners: We share information with the following specific partners and their associated tools to power our advertising, analytics, and customer engagement efforts:
  • Advertising & Analytics: Facebook & Instagram (Meta Pixel), Google & YouTube (Google Analytics, Google Ads), TikTok (TikTok Pixel), and Pinterest.
  • Email Marketing: Shopify Email and Trustoo Email Popups (Ecomsend).
  • Reviews & Social Proof: Judge.me Reviews and Loox Reviews.
  • Analytics & Optimization: Vitals, PageFly Page Builder, Kwik Booster, and GSC Countdown Timer (GetSiteControl).
  • With Your Consent: We may disclose your information to other third parties when you direct us to, such as when you use a social media login or widget.
  • For Business Transactions: In connection with a merger, sale, or bankruptcy.
  • To Comply with the Law: To respond to lawful requests from government or law enforcement agencies.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like pixels and web beacons) to operate and improve the Services, analyze usage, and for advertising purposes.

  • Essential Cookies: These are necessary for the website to function (e.g., to keep items in your cart).
  • Performance & Analytics Cookies: These help us understand how visitors interact with our site.
  • Advertising Cookies: These are used to make advertising messages more relevant to you.

Our platform, Shopify, uses its own set of cookies to power the store. You can learn more about the specific cookies used by Shopify by visiting the Shopify Cookie Policy.

5. Your Rights and Choices

Depending on where you live, you may have specific rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access / Know: You may have the right to request a copy of the personal information we hold about you.
  • Right to Delete: You may have the right to request that we delete your personal information.
  • Right to Correct: You may have the right to request that we correct inaccurate personal information.
  • Right to Portability: You may have the right to receive a copy of your information in a portable format.

Opting Out of Targeted Advertising

You may have the right to opt out of the "sale" or "sharing" of your personal information for "targeted advertising."

  • You can exercise this right by visiting our dedicated page: https://www.michandirect.com/policies/privacy-choices
  • We also recognize the Global Privacy Control (GPC) opt-out preference signal. If you visit our site with GPC enabled in your browser, we will automatically treat this as a request to opt out of sharing for that device and browser.

Managing Communications

You can opt out of receiving promotional emails from us at any time by clicking the "unsubscribe" link in the footer of any email we send.

For Residents of the UK and European Economic Area (EEA)

If you are in the UK or EEA, you also have:

  • The right to object to processing of your personal information.
  • The right to restrict processing of your personal information.
  • The right to withdraw consent at any time (if we are processing based on consent).

To exercise any of these rights, please contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing a request.

6. International Data Transfers

Your personal information may be transferred, stored, and processed outside the country you live in, including in Canada (where Shopify is based) and the United States. If we transfer your personal information out of the UK or EEA, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses or an adequacy decision.

7. Data Security and Retention

No security measure is perfect. While we take steps to protect your information, we cannot guarantee "perfect security." We retain your personal information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.

8. Children's Privacy

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with their information, please contact us to request its deletion.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website at https://www.michandirect.com/policies/privacy-policy, update the "Last updated" date, and provide notice as required by applicable law.

10. Contact Us

If you have questions about this policy or our privacy practices, or if you wish to exercise your rights, please contact us:

  • Data Controller: MichanDirect
  • Phone: 07359 997390
  • Email: sales.michanstores@gmail.com
  • Address: Willowmere, Slagrove Place, London, ENG, SE13 7LN, United Kingdom

If you have a complaint, you may also have the right to lodge it with your local data protection authority.